Last May marked the beginning of the application of the General Data Protection Regulation (GDPR), which harmonized and unified the rules governing privacy in the European Union. Leading up to and following the adoption of the regulation, data protection has been in the focus of attention all around the world. Governments introduced new legislation, while supervisory authorities, the civil society, data controllers and processors publicly discussed rules, obligations and institutions set out in the GDPR, and campaigns have been launched to raise privacy awareness among data subjects and the public.
Despite all this, at the six-month mark after the compliance deadline took effect, only 30 percent of companies located in the EU could be considered GDPR compliant, a recent study showed.
Perhaps we should not be entirely surprised by that underwhelming statistic. GDPR compliance can be time-consuming and resource-intensive. It necessitates a strategic approach and a permanent focus on all activities related to data processing. Unfortunately, these characteristics might result in certain hazardous attitudes on the side of controllers and processors. Many of these actors are aware of the new rules introduced by the GDPR, yet they choose to ignore the relevant obligations, hoping to avoid inspections and further consequences. Others are reluctant to comply with the regulation and may consider other responsibilities as trumping privacy, for instance, assigning economic benefits more weight than protection of personal data. Finally, it is a common misconception that if the controller publishes its privacy notice or policy, its activities would be in line with all obligations deriving from GDPR.
Nonetheless, data subjects are becoming more conscious about their privacy and demand effective control over their personal data. Beside the heightened interest in the activities of controllers and processors, monitoring and enforcement mechanisms set out in the GDPR are operated by supervisory authorities around the European Union. Fines have been issued for non-compliance and, as a further consequence, the publicity of unlawful conduct further damages the reputation of controllers. Thus, the previously mentioned attitudes are harmful to the rights and freedoms of individuals; they violate provisions protecting privacy of data subjects, and may also lead to significant loss of income on the side of the controllers and processors.
Instead of demonstrating the previously mentioned attitudes, controllers and processors should realize that certain easy steps can promote GDPR readiness. First, they need to be self-aware concerning activities connected to the use of personal data. An updated record of processing activities and the designation of a data protection officer may be of great help in this respect. Application of data governance tools can also assist in setting the relevant internal policies. Furthermore, it is necessary to document every aspect of these activities, thus demonstrating compliance with the principle of accountability. Finally, controllers and processors should make their operations transparent to supervisory authorities and data subjects as well as to the general public, via data protection notices and other methods of providing information.
These are certainly not the overall conditions for GDPR compliance, but they facilitate controllers and processors in achieving it, and constitute valuable proof that an organization is willing to abide the rules of the regulation and respect the privacy of data subjects.
